Santorum Texts Women Voters

Via Political Wire:

Sen. Rick Santorum (R-PA) has launched a new strategy called "Women for Rick," according to US News and World Report, as he tries to hold onto his Senate seat in Pennsylvania.

The strategy includes a new website, outreach events, and encourages female Pennsylvanians to receive campaign updates via text message. "From keeping women's docs in PA to allowing parents the freedom to work from home, Rick Santorum is leading 4 women," says one of the text messages.

Challenger Bob Casey's (D) campaign, also holding numerous events focused on women throughout the state, claimed to be unimpressed with the new text-message strategy. "It's fitting that Santorum announced his outreach program with a text messaging campaign," said a Casey spokesman. "His list of women's accomplishments can fit on a cellphone screen."