Why Blogs Are Important In Politics

The internet is one of the many reasons there are so many more celebrities today than ever before. Sites like youtube.com and and google river allow anyone with a gimmick to broadcast themselves for free and become instant sensations. However, these sites are only beginning to be examined as potential outlets for political advertising.

"If any teenager can put up a video for or against a candidate, and persuade other people to watch that video, the center of gravity could shift to masses of people with camcorders and passable computer skills. And if people increasingly distrust the mainstream media, they might be more receptive to messages created by ordinary folks."